Introduction

In today’s competitive marketplace, building lasting relationships is key to sustainable success in sales. Relationship Selling focuses on developing deep connections with clients, which are built on trust, mutual understanding, and genuine concern for their needs’ satisfaction but also strengthens brand loyalty, encourages repeat business, and increases referrals.

This training seeks to enable sales leader (s) to appreciate the benefits of relationship selling focused on building relationships and interactions between the buyer and the salesperson, rather than the price or details of the product, and effectively use the knowledge to increase sales. Participants will be equipped with techniques for building rapport with clients, managing relationships over time, and leveraging connections to drive sales success.