Home > Digital Academy > Data Analytics And Business Intelligence
Data analytics is the process of examining data sets to draw conclusions about the information they contain. It involves cleaning, transforming, and modeling data to uncover hidden patterns, correlations and trends whilst Business intelligence is the process of collecting, analyzing, interpreting, and communicating data to inform decision-making. It focuses on providing insights into past performance and current trends to help businesses make informed decisions about the future.
This training session seeks to equip participants with the knowledge and tools required to master data analytics and acquire business intelligence. Participants will learn how to use data insights to inform strategic decisions, analyze customer behavior to improve marketing and sales strategies and use historical data to forecast future trends and outcomes.








