Introduction

The entrepreneurial journey is exciting but requires a crucial skill often overlooked: entrepreneurial selling. Many entrepreneurs focus on the product itself, but the ability to sell your vision, understand your customer, and create a win-win proposition is what separates ideas from successful ventures. The course Entrepreneurial Selling: From Idea to Revenue equips aspiring entrepreneurs and stakeholders in the entrepreneurship ecosystem with many practical skills and knowledge to transform their ideas into sustainable and profitable businesses.

The course aims to introduce participants to the core concepts of entrepreneurial selling, equip them with the skills and toolkits needed to craft value propositions, understand their customers, build a winning sales strategy, and master the sales pitch. In particular, the course provides proven action plans that guarantee translating ideas into revenue.