Introduction

Entrepreneurship is a dynamic and rewarding journey that begins with an idea and transforms into a reality through planning, perseverance, and passion. The essentials of entrepreneurship cover a range of skills, mindset elements, and strategic approaches that set the foundation for a successful business. Whether you are building a startup, running a small business, or innovating within an existing organization, understanding the core principles of entrepreneurship is essential.

The course seeks to cover essential entrepreneurial topics, including identifying opportunities, creating business plans, product development, marketing, financial management, operations, and growth strategies to equip participants with the skills needed to start, manage, and scale a business successfully.