Introduction

Building lasting relationships is the foundation of sustainable sales success. Relationship Selling focuses on developing deep, trust-based connections with clients through mutual understanding and genuine concern for their needs. This approach not only ensures customer satisfaction but also strengthens brand loyalty, encourages repeat business, and increases referrals.

This training seeks to enable sales leader (s) to appreciate the benefits of relationship selling focused on building relationships and interactions between the buyer and the salesperson, rather than the price or details of the product, and effectively use the knowledge to increase sales. Participants will be equipped with techniques for building rapport with clients, managing relationships over time, and leveraging connections to drive sales success.