Introduction

Prospecting and lead generation are critical for driving business growth and staying competitive. It has evolved with the development of new technologies and communication channels. The rise of social media and mobile technology has revolutionized the way companies approach prospecting and lead generation. Social media platforms have become popular channels for identifying and engaging with potential customers, while mobile devices have made it easier than ever to capture leads on the go. By combining traditional and modern prospecting and lead generation techniques, businesses can generate a steady stream of high-quality leads and drive sales growth over the long term.

The primary objective of this training is to equip participants with the knowledge and skills needed to identify and engage with potential customers and generate leads that can convert into sales.