Introduction

In today’s dynamic business environment, having a well-structured and strategic approach to sales and marketing is crucial for achieving long-term growth and success. Strategic sales and marketing planning involves the development and implementation of a comprehensive, well-thought-out strategy to promote and sell products or services. It is a crucial aspect of overall business strategy, as it aligns the organization's sales and marketing efforts with its broader goals and objectives.

The training is to equip participants with the knowledge and skills needed to explore the principles and practices involved in developing and implementing effective strategic sales and marketing plans.